An Advertisement Revolution AN ADVERTISEMENT REVOLUTION

The Internet of things - IoT, is the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators, and connectivity which enable these objects to connect and exchange data. Each thing is uniquely identifiable through its embedded computing system but is able to inter-operate within the existing Internet infrastructure.

The figure of online capable devices increased 31% from 2016 to $84 2017. Experts estimate that the IoT will consist of about 3 billion objects by 2020 but that is not without raising a number of consumers’ privacy and data security concerns. Very sensitive information is often collected thus violating consumer privacy. 
Moreover, the consumers do not have access to the data collected about them and consequently cannot correct any inaccuracies.

Use of the Blockchain Technology

The blockchain technology is going to reshape the advertising industry which will be revolutionary since the emergence of smartphones and social media. Considering that over 40% of world’s population has Internet access, the advertising business enjoys a large source of data, and in recent years, their focus has been on big data. But, changing capabilities and changing regulatory prospects will affect how advertisers connect and engage customers in the near future.

Recent studies regarding users experience with digital ads revealed that more and more consumers seem consistently unhappy with digital advertising for three main reasons: security, privacy and fighting annoyance from intrusive ad formats.

A Unique Solution for a Unique Problem is executing is a decentralized or distributed platform which brings together all necessary features for a faster, safer, and more private Internet browsing. The project makes it possible to bypass digital advertisements and by so doing, guarantee a faster webpage loading time and a more enjoyable browsing experience due to removal of disturbing ad formats.  

Also, offers an enhanced protection of consumer data first off due to added security of
Blockchain technology which will do away with location and data on your behavior   from being collected and used without permission. In addition, the highest level of security is guaranteed since the spammy ads and malicious software distributed by bad actors are completely destroyed.

In today’s society, internet users are becoming increasingly aware of the fact that the moment they start using the Internet, their behavior is being tracked and view which is then sold to organizations for advertising and other purposes. Since, hard-to-detect tracking techniques are used, even very sensitive information is often collected including financial data, which raises privacy concerns among both users and authorities.

The solution tackles these threats headlong by helping website operators adhere to the latest regulation.
The solution will bring about an uncontrolled flow of revenue. The website owners will have financial benefits even without embedding advertisements, by taking advantage of the time spent by the visitors on their webpages.

Since the visitors will be able to rate the websites based on their experience, the ad free, secure, private webpages will definitely enjoy a higher ranking, which in turn will definitely bring more visitors and the result will be more income for their owners produced as tokens. 

Usefull Links:                        Website | Whitepaper | Announcement Thread

Author Detail:

Profile Link:      Orangeseller
ETH Address:   0x1461C3727dC461EfF7B32751dFf56c51c2218d5E

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