OPU: A Revolution In Skincare

OPU: A Revolution In Skincare

The skin care industry has witnessed a shift from demand from older consumers to a growing younger consumer base. People are beginning to use skin care at an increasingly young age in a bid to delay the signs of aging, while the number of older consumers is beginning to fall. Skin care companies may adapt their marketing strategies to correct this balance and hold on to their older consumer base. The U.S. skin care and toiletries market in general is benefiting from rising demand for natural and organic products, with a faster growth rate than that of the overall market. In 2016, 57 percent of U.S. women said it was important to buy all-natural skin-care products.

 Therefore companies continue to offer consumers innovative products, concentrating on developing environmentally friendly products either made locally or using locally sourced ingredients. Anti-aging products also represent a strong growth area in the US cosmetics and toiletries market. In 2014, the leading skin care brand in the United States was Olay Regenerist, a facial anti-aging brand that is owned by procter and Gamble, with sales that amounted to approximately 103 million U.S. dollars. The U.S. anti-aging skin care market generated about 2.11 billion U.S. dollars in 2013.

Problems and challenges

It is community driven but the vast potentials remain untapped in terms of access to personal biometric data and the business model is traditional. From the angle of supply, it is presently only at clinics, it is big brand centric, plus the fact that nobody has skin type centric analysis tools and the issue of fragmented players being verticalised.

The solution with OPU

Opu lab is the blockchain solution for the tokenizing global skincare intelligence. Fueled by OPU Coin, consumers are able to monetize their skincare along with receiving real time support from verified dermatologists on the platform. Users are able to interact directly with real-time imagery to identify skincare deficiencies along with the products and services necessary to help solve these issues. Medical professionals are encouraged to build the Opu database through detailed annotations of facial scans uploaded by users of the platform. Altogether, Opu aims to provide reliable feedback on different skincare products along with offering a variety of solutions and discounts to assist users through a step-by-step skincare treatment process.

The ecosystem is hinged upon 5 key core areas:
  • Opu Coin is for use locally on the platform – Opu marketplace.
  • Opu search gives you the necessary information about treatment and relevant partners.
  • Opu AI makes the analysis, comparing and contrasting the information available and then gives the best recommendation in terms of treatment solutions.
  • Opu Connect actually receives advice from other users in the community.
  • Finally, there is the customer retention management for service providers and the intriguing part of it is that it is free.

The mission of the Project is actually to increase the value of how the global skincare industry exchanges data, information, and rewards using a different approach so it benefits patients, dermatologists, treatment centers, brand specialists, and product manufacturers.







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ETH Address:   0x1461C3727dC461EfF7B32751dFf56c51c2218d5E

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