Pavo: A Cutting-Edge Technology In The Agric Ecosystem

Pavo: A Cutting-Edge Technology In The Agric Ecosystem


The demand for smart technologies such as Big Data, cloud-based services, GPS, and the IoT is gaining pace in the agriculture industry. Driven by the rising need for high precision crop analysis, automated farming techniques, and collection of data from the field, the world is likely to witness the agriculture industry get smarter with the implementation of aforementioned technologies in the coming years. Data thus derived from implementing smart technologies can help farmers yield high quality and larger quantity of crops. Spurred by these factors, the global smart agriculture market is projected to report a CAGR of 13.5% between 2017 and 2025. At this pace, the market’s valuation will rise from US$6.55 bn in 2015 to US$23.44 bn by the end of 2025. The smart agriculture market is segmented on the basis of solutions, application and geography. Regionally, the global smart agriculture market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Of these, the dominance was with the smart agriculture market in North America, which held over 44.14 % of the overall market in 2016. In the United States California has the dominance in this regard.

Statement of the Problem

Caloric demand globally is on the increase which translates to an increased pressure on agriculture. It is estimated by the United Nations that by 2030, more than 38 percent of water demand may not be met, creating serious water scarcity. Real efforts must be put in place towards managing resources that are vital, and new ways of collecting and analyzing data on crop yields must be sought out.
We see a decrease in arable land all over the world and some sticking issues surrounding the subsector, which must be looked into as a matter of urgency:
  • The issue of farmers being price takers conventionally despite the fact that they contribute most in the supply chain.
  • There is so much competition and so farmers are working hard to produce high-yield and high-quality crops.
  • Some kind of stiff and duplicated regulatory requirements that makes market participants struggling to comply.

The aforementioned are just few among many issues in the sector.

The Pavo project

The platform observes the information and utilizes it to enhance the entire growing process by ensuring that very important measurements stay within optimal ranges and has these features:
  • Record and monitor production practices in real time through the pavo Internet of Thing gateway.
  • Record, report, and analyze activities from planting to spray records to shipping
  • Track labor costs and productivity to optimize human resources and related costs.
  • Easily measure and track the whole cultivation operation from anywhere.

Pavo is actually leveraging on an IoT software platform which is consistently being refined to enhance crop performance. The blockchain technology is also a building block here to completely change the solution so that it becomes a complete ecosystem for tracing each plant and perfecting the whole supply chain.

How does it work?

It has a software solution that is essential in complying with regulation from seed stage to when it is taken to the market. Also included is an avenue for farmers to efficiently manage labor costs, supplies and power –electricity and a way for growers to effectively monitor their product and test results, create a better brand for themselves as being providers of a safe , high quality and environmentally suitable product. There is the Pavo marketplace where users can use the Pavo token transact business – buy and sell crops, data and other related supplies.





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